Consumer-Driven Benefits: Empowering Brokers with Employee Insights and Modern Solutions with Jake Cleer

Jake Cleer, VP of Sales at New Benefits, shares about the evolving landscape of employee benefits. They discuss the powerful consumer signals that employees are sending to employers, the importance of brokers in interpreting these signals, and the growing demand for non-insured benefits such as pet care, mental health support, and fertility services. The conversation also covers best practices for brokers, payment structures for benefits, and the significance of offering a diverse range of options to meet employee needs.